Thoughts on Marketing…

Last year – when it was too late to do any marketing – I read that aside from the gift aspect, Halloween outranks Christmas as the holiday when people spend the most money. They buy costumes and thousands of pounds of candy – but they also buy themed dishes, strings of lights, paper plates, napkins, [...]

Yesterday a client told me about a fun new toy she found on line. It’s called Wordle, and it takes words from a block of copy or from your blog and turns them into a word picture. I chose an article about marketing through giving thanks, inserted it into a block on the site, and [...]

Maybe you can use their marketing idea. I just learned that on October 17 Macy’s department stores will hold a “Shop for a Cause” day… 501c3 non-profits can get “passes” to sell for $5 each that will allow the holder to get 25% off one item and 10-20% off other items that they buy on [...]

Plenty of gurus will tell you to post comments on other people’s blogs in order to create more links to your website – and thus increase your search engine optimization. Today I read a long article that said it doesn’t necessarily work. On many of the sites where you might post, the links are automatically [...]

If you read Joe Vitale’s books you know that when he sits down to write he thinks about how much he loves the people who read his books – and well he should. They’ve made him a millionaire! Maybe that’s why he gives away so much information with no promise of getting anything in return.  [...]

This morning’s email brought a message that was a reminder – and one I think we ALL can use every now and then. So… Today we have a “guest article” from Tom Kavala, Managing Editor, Spare Time Biz Success Take it away Tom… Tell me who your best friends are and I’ll tell you who [...]