Are You Marketing With Love?
If you read Joe Vitale’s books you know that when he sits down to write he thinks about how much he loves the people who read his books – and well he should. They’ve made him a millionaire!
Maybe that’s why he gives away so much information with no promise of getting anything in return. I could be wrong, but I think he truly does want to help people be happy, healthy, and financially successful.
Do you love the people who buy from you?
If so, when you sit down to write a promotion to them, think about that.
Think about how the product or service you offer will enrich their lives in some way. Think about how happy they’ll be when they read your marketing materials and take action. Think about what else you can offer to help them even more.
In short, think about what you can give them, rather than what you’re going to gain financially when they buy your goods or services.
I think you’ll find that when you use that attitude, your materials will be more effective, and your income will increase – and so will your abundance of happiness.
Posted: September 16th, 2009 under marketing.