Thoughts on Marketing…

Seems like every time we turn around someone is suing someone for a ridiculous reason. Remember the woman with the hot coffee… Well, one of our Christmas gifts gave us a few laughs over one company’s efforts to avoid product liability. The product was a one quart stainless steel pan – just the right size [...]

Tonight I came across a marketing method that just plain annoyed me. I’d been getting e-mails about the predictions for 2012. You probably know that something big is supposed to happen on December 21, 2012. Some say the end of the world; others say the beginning of something wonderful. Anyway, I decided it would be [...]

The hustle and bustle of Christmas is over and we’re about to embark on a New Year. That’s always a reason to renew commitments, hope, enthusiasm, and all the other good things that go into making a fresh start. If you’re in business, it’s also a good reason to reflect on the past year’s marketing [...]

Not about marketing today… I came across this story on a forum today and thought it was special. So I wrote and asked permission to share it. This year, when so many are worried about money and about how to buy enough gifts to please their friends and family, it seemed especially touching. So… Here [...]

Tonight I experienced a classic case of websites chasing customers away. I was the customer. Here’s what happened… My husband drives a 2000 Ford F-250 – a nice truck and looks almost new still. But an electronic part has gone haywire so I decided to see if I could find a replacement. It’s a little [...]

The first part of this message is taken from the fundraising ezine I just sent… but the more I think about it, the more it applies to all marketing.  So if you’re not a fundraiser, read it anyway and then read the end… When you write to prospective donors, what do you say? Do you [...]

The Christmas Season is here, and yet many are afraid of offending those who don’t celebrate Christmas – so they’ve renamed it the “Holiday Season.”  The big stores no longer decorate and the clerks are forbidden from saying “Merry Christmas.” What’s the result? The mood is gone. The magic and the seasonal good cheer are [...]

Have you thought about how things have changed in the last couple of years? It has always been important to show potential customers and clients the benefit of using your service or buying your product, but now there’s something more. Maybe it’s because there are so many people out there shouting hype that we all [...]