Thoughts on Marketing…

Not about marketing today…

I came across this story on a forum today and thought it was special. So I wrote and asked permission to share it.

This year, when so many are worried about money and about how to buy enough gifts to please their friends and family, it seemed especially touching.

So… Here is Angie’s story…

It’s said that you can never have too many friends, but Christmas was just a week away and I had five people to shop for on my Christmas list and only three dollars to my name.

How do you tell you mother, brother, and three friends that you can only spend sixty cent on each of them?
“Let’s set a price limit on our gifts this year,” I suggested to my best friend, Joanie.
“That’s a good idea,” Joanie agreed. “How about nothing over five dollars?”
“How about nothing over sixty cents?” I felt like the biggest cheapskate in the world.
“I guess this is where I’m supposed to say it’s not the gift, it’s the thought that counts,” Joanie smiled. “But don’t blame me if all you get is a stick of gum!”
It is almost impossible to buy anything for under sixty cents, so it was going to have to be very small gifts with very big thoughts. I’d  never spent so much time or effort trying to come up with the right gift for the right person. Finally, Christmas day arrived, and I was worried how people would feel about my “cheap” gifts.
I gave my mother a scented candle with a note that said, “You are the brightest light in my life.” Shoe almost cried when she read the note.
I gave my brother a wooden ruler. On the back of it I’d painted. “No brother in the world could measure up to you.” He gave me a bag of sugar and had written on i t “You’re sweet.” He’d never said anything like that to me before.
For Joanie, I painted an old pair of shoes gold and stuck flowers in them with a note that said, “No one could ever fill your shoes.” She gave me a feather and a Band Aid. She said I always tickled her funny bone and made her laugh until her sides ached.
To my other two friends, I gave one a paper fan and wrote on it, “I’m your biggest fan.” To the other, I gave a calculator that cost one dollar and I painted a message on  the back, “You can always count on me.” They gave me a rusty horseshoe for luck and a bundle of sticks tied with a red ribbon because “friends stick together.”
I don’t remember all the other gifts that I got from people last Christmas, but I remember every one of the “cheap” gifts.
My brother thinks I am sweet. My mother knows she is the most important person in my life. Joanie thinks I’m funny and I made her laugh, which is important because her dad moved away last year and she misses him and is sad sometimes.
I was worried I wouldn’t have enough money for Christmas gift, but I gave to five people and still had twenty cents left over. We all still talk about our “cheap” gifts and how much fun it was to come up with a gift that cost pennies but told someone how we really felt about them.

On my bookshelf, I still have a bag of sugar, a feather, a horseshoe, and a bundle of sticks. . . and they are priceless.