Thoughts on Marketing…

Tonight I’ve been thinking about some of the things marketers do that make me think they’re sleazy. Maybe they’re not. Maybe they’re just new, and don’t know any better. Or maybe they’re lazy. But I know that isn’t true for all of them, because some of the biggest names in marketing have caused me to [...]

Once again, household adventures lead me to marketing thoughts… A few days ago my oven started acting strange. I have a gas range and sometimes it would come on and sometimes not. I’d have to turn it on and off a few times to get it going. Finally, last night it refused altogether, so today [...]

We all have different thresholds regarding wrong and right, moral and immoral. I personally think it’s immoral to abandon a dog. Someone else thinks its no big deal. But this isn’t about dogs… It’s about marketing, and things you can do to promote yourself and your business. I just read about a business that donated [...]

Some people have businesses that offer a steady stream of products that  customers want and need over and over again – Grocery stores are in that position, as are feed stores and sites that sell health supplements or cleaning supplies. Those are all things we as consumers “use up” and need to replace. But what [...]

I know this – I harp about this – and I’ve gotten good at remembering to do it in my ezines and on my web pages. But, earlier today I offered you a link to a one day sale and all it did was take you to a page with a picture of the banner. [...]

Last night my son came to dinner, and he brought along a little “throw away”  newspaper/magazine. You know the kind you get to browse through while you’re waiting for your lunch at a diner. It had a few good articles and he always chuckles over the personals page, but this time it had a guest [...]

When you offer products in an e-mail or in an article on your blog, are you sending your readers to the proper page to buy those products? I just read an email about making your own facial scrub, and it sounded interesting so I went to the website and found the recipe… so far so [...]

Have you ever been tempted to buy software that turns one article into many, so they can be distributed on article sites across the web without becoming duplicate content? Be careful! If you do it, read every article before you submit it, and make necessary changes. Otherwise you could end up looking foolish. You probably [...]

Good customer service includes service before, during, and after the sale. And it’s the “after the sale” part that makes a salesman really stand out from his or her competitors. Why then, don’t all sales people follow up with clients? Why don’t they put it in their schedules and make sure it gets done regularly? [...]

Just in case you don’t read the comments when you read the posts… John Forde just left a comment on the last post and I want to share his invitation to you. John writes the Copywriter’s Roundtable – a weekly message that not only offers copywriting advice, but advice for marketers in general. Not only [...]