Thoughts on Marketing…

Just in case you don’t read the comments when you read the posts… John Forde just left a comment on the last post and I want to share his invitation to you. John writes the Copywriter’s Roundtable – a weekly message that not only offers copywriting advice, but advice for marketers in general. Not only [...]

Here’s another tidbit from that Bob Bly email from a couple of days ago: ***Invent your own words*** Want to make your product stand out? Invent a new term to describe it. Consumer example: Miller Brewing advertising its beer as “cold filtered.” Business example: Mike Hammer called his approach to business improvement “re-engineering.” Advantage: if [...]