Thoughts on Real Estate Marketing…

Here’s another tidbit from that Bob Bly email from a couple of days ago: ***Invent your own words*** Want to make your product stand out? Invent a new term to describe it. Consumer example: Miller Brewing advertising its beer as “cold filtered.” Business example: Mike Hammer called his approach to business improvement “re-engineering.” Advantage: if [...]

I just read an article on Bankrate that says the “Making Work Pay” credits you may have gotten via your paycheck may not be what they were purported to be. In fact, it says you may owe some of that money back! The article recommends that you check out the new Schedule M in order [...]

Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them: ***The ideal length for a web page*** According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site [...]

If you sell a service along with a product (as in real estate or insurance sales) you already know you need a website, and that the website should be designed to pull in leads. If you expect it to do that,  you need to take care in developing the website. It isn’t good enough to [...]