Selling Your Services – Web Content Counts
If you sell a service along with a product (as in real estate or insurance sales) you already know you need a website, and that the website should be designed to pull in leads.
If you expect it to do that, you need to take care in developing the website. It isn’t good enough to merely put up a page and say “Here I am.” Your home page needs to perform two functions:
- Clarify what products and services you have to offer
- Show visitors that you are the person to provide those products and services
Linking from that home page to a further explanation of your services and your products is good, and does add content to the site. But that isn’t enough.
If you want to be found by the search engines, you need to add some content pages. Further, those content pages have to have some “meat” so that the human visitors to your site will also benefit from them.
You can purchase content on line for pennies – but I don’t recommend it. Most of it will be what I would call “lame content.” I’m sure you’ve seen it – a few hundred words on a page that essentially say nothing.
If you don’t like to write and don’t want to hire a copywriter, you can also pick up articles on EzineArticles.com – you can even use some of mine. But do be careful. Before you choose an article to use, make sure that it reflects your opinions about your subject, and that its advice is current.
For instance, right now in real estate, things are changing so fast that good information from last year could be completely false today. So carefully read the articles before you choose them.
Next, your content needs to tie in with your niche market, and it needs to demonstrate that you have the knowledge to help your prospects solve their problems. For instance, if you are a real estate agent specializing in short sales, you should include an article with advice about buying or selling short sales. If you sell waterfront mansions, you need an article or two with advice about buying or selling waterfront mansions.
If you’re an insurance sales person specializing in commercial liability policies, then your content should offer advice in that area; but if you sell life insurance you need something completely different.
Content, then, is not simply something to attract search engines. It should be something that enhances your personal image with the people who visit your site.