Archive for February 9th, 2010
Don’t Make Customers Think About Your Message
Whether you’re writing a postal letter, adding copy to your web site, sending an email, or placing an ad in your local newspaper, it’s important that your customers don’t have to think when they read your message. OK – I hear you telling me that of course they have to think. And they do. They [...]
Posted: February 9th, 2010 under advertising, copywriting, effective marketing, marketing, word choices.
Tags: copy flow, copywriting, marketing, marketing message
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