Don’t Use this Copywriting Shortcut
Last night I somehow ended up on a web page advertising software that would improve your SEO.
According to the ad, running your article and your headline through this software would tell you if you were using enough key phrases and apparently would insert them for you. I’m not really sure, because it wasn’t making a whole lot of sense. Maybe it was also going to tell you what keywords you should be using.
Sometimes I just have to read nonsense to see how bad it can be, because we all need a giggle now and then. So I read about half the page.
I picked out the following two paragraphs and sent them to a copywriter friend so she could have a giggle too…
“Use copywriting software is and easy way of finding the right and most effective sentences in your content.”
and…
“If you write for other people, you provide a really good copy because you will use the most effective phrases. Using copywriting software makes you gain more confidence and the more confidence you are, the more success you achieve.”
And I laughed even more this morning when I read her reaction to them:
“With their software, native English writers can now sound like English is their second language. And they’ll fit right in!”
Not to be unkind – I do have pity for people who are trying hard to learn the English language. It is sometimes hard for people who have spoken it since birth. But I still wish they wouldn’t hold themselves out as copywriters.
Posted: February 10th, 2010 under advertising, marketing, search engine optimization, SEO.
Tags: copywriting, copywriting software, effective marketing, marketing, search engine optimization, SEO