Thoughts on Marketing…

Marketing your business in tough economic times requires more from you than marketing when business is booming.

The message you send out must be clear and compelling, and give your prospective customers a reason for buying that they can’t resist. In addition, the methods you choose to get that message out must be carefully chosen to make the most of every marketing dollar.

But there’s one more component you need.

You need the right attitude. In fact, you need to adopt the kind of positive attitude that draws customers to you and makes them glad to give you their business.

Part of this is the Law of Attraction at work. When you have an attitude of gratitude and notice all the good things you do have, more good things will be drawn to you.

But there’s a more immediate response, and that is the effect your attitude has on customers.

Stop and think about your own reactions. When you talk with a business owner whose face is turned down in a frown and who talks constantly about how tough things are, how do you feel? If you’re like most of us, you feel like you want to get away from that person. It certainly doesn’t make you feel like saying “Here, Mr. Businessman, let me spend some money with you and make it better.”

Sometimes when listening to those people I think that’s exactly what they expect us to do. They want us to feel so sorry for them that we’ll help them out by giving them our business.

Instead, their attitude drives people away and business gets worse.

On the other hand, when you meet someone who shows appreciation for the business they do have and who spends his or her time talking about the good things happening in that business, you do feel like sticking around.

The fact is, people with an attitude of gratitude are constantly noticing the good things going on around them. Their conversations are up-beat and their faces bear smiles. They make you feel like life is getting better and better every day. Of course they’re the ones you’ll choose to do business with.

I can write the right words for you, and even help you decide where to send those words to bring customers to you.

But then you have to do the most important part – hang on to those customers with your positive attitude!