Thoughts on Marketing…

In a word… NO. Not unless the recipient has given you permission and told you they prefer FAX communications from you. Back when I had the real estate office there was one particularly annoying sales person who wanted to sell us things like imprinted pens, notepads, calendars, etc. She also carried flyer boxes, sign frames, [...]

Today was errands day, so I stopped in at the local health food store to pick up some supplements. I couldn’t find what I wanted so waited until the owner finished with her customer to ask for her help. Meanwhile, I wandered around, looking at other things. What did I find but a whole shelf [...]

I just read an entertaining article about the perils of not carefully proofreading your marketing materials before you send them out into the world. (Entertaining to read – not so entertaining to the poor folks who missed a detail in proofreading.) Specifically, it was about what can happen if you fail to check to see [...]

If you’re in business of any kind, your e-mail signature can be an even better “silent salesman” than your business signage, because it’s not fixed in one spot. You might think it’s only for business correspondence. Many real estate professionals have a signature with their name, the name of the company, a phone number, and [...]

Want to do something today – right now – that will help build your business? If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note. In fact, you’ll do even better if you write a dozen thank you notes. [...]