Thoughts on Real Estate Marketing…

Today was errands day, so I stopped in at the local health food store to pick up some supplements.

I couldn’t find what I wanted so waited until the owner finished with her customer to ask for her help. Meanwhile, I wandered around, looking at other things.

What did I find but a whole shelf filled with spices in bulk. And since I knew I was out of Italian seasoning, I bought some. This little bag of heavenly smelling spices cost me a whopping 59 cents… and was approximately twice as much volume as I’d have gotten in a jar at the grocery store for about $4.59.

After I left I started thinking about it. There are probably plenty of people in town who haven’t been in that little health food store. They don’t know about the wonderful face creams or the organic oranges or the little tins filled with yummy licorice candies.

And I’m sure they don’t know that they can buy fresh organic cooking spices for a fraction of the cost of grocery store spices. So what if they come in a little plastic baggie so you have to put them in your own container at home?

So why doesn’t this store owner advertise those spices?

She’s probably thinking that she doesn’t make enough on a bag of spices to make it worth the ad. She’s right about that – but dozens of new customers coming into the store and seeing all the other “goodies” she has to offer could make a real difference in her revenues.

She was all out of the kelp powder I wanted to sprinkle on my homemade dog food, so I’ll stop by the next time I go to town… and I’ll talk to her about advertising her spices.