Do You Ever Look at Your Phone Number?
I just read an entertaining article about the perils of not carefully proofreading your marketing materials before you send them out into the world. (Entertaining to read – not so entertaining to the poor folks who missed a detail in proofreading.)
Specifically, it was about what can happen if you fail to check to see that the phone number is correct. And how easy would that be to miss? It’s like your mailbox – you see it all the time, but do you ever notice if a number has fallen off?
Anyway… the first story was about a marketer who spent a bundle on glossy-print, 100-page catalogs. She had laid it out perfectly, included attention-grabbing copy, and was primed for that catalog to bring her sales and more sales.
When it went into the mail and her copy arrived, she took one look, pulled out her wastebasket, and threw up.
There on every one of those 100 pages was the WRONG phone number. Fortunately, she was able to buy the phone number that was printed so disaster was averted.
In another example, a bank had a billboard made… and that phone number wasn’t just wrong, it was the number for an “adult” phone service.
OOPS!
Posted: March 12th, 2010 under effective marketing, mail order, marketing, proofreading.
Tags: details count in marketing, effective marketing, importance of proofreading, mail order marketing, print marketing, proofreading
Comment from Net
Time March 12, 2010 at 9:53 pm
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