Should You FAX Your Marketing Message?
In a word… NO. Not unless the recipient has given you permission and told you they prefer FAX communications from you.
Back when I had the real estate office there was one particularly annoying sales person who wanted to sell us things like imprinted pens, notepads, calendars, etc. She also carried flyer boxes, sign frames, and other supplies.
This woman had two tactics, one of which was to FAX her message to the office. Then she started FAXing it to individual agents in the office.
Did this rude person realize the cost of FAX cartridges? Every time she sent her message she cost us money. I got so fed up with it that I started taking a fat marker and writing “NO” across every one of her FAXes and sending it back to her.
Childish, I know. But I did feel a need to spend her money as she was spending mine. My retaliation didn’t stop her, by the way. She kept sending those flyers long after we had all decided that we would never buy from her.
Her other tactic was just as rude.
She’d call and ask for one of us by our first name. If we happened to be with a customer she’d say “Interrupt her please, this is really important and I need to talk to her right away.” So, generally we’d ask the customer to wait for just a minute while we found out what the crisis was.
Then she’d start giving her sales pitch. I think every person in the office told her not to pull that trick again, but she kept it up. Finally, when she said her name, we’d just hang up.
When it came to customer relations, this woman just didn’t “get it.”
Posted: March 22nd, 2010 under customer relations, effective marketing, marketing, success strategies.
Tags: advertising, effective marketing, marketing