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Archive for April 2nd, 2010

Fundraising – The Idea is to Make Your Donors Glad to Give

You probably know that guilt is one of the reasons why people donate to causes. But apparently some non-profits believe that it’s guilt over not donating that motivates people. No, no, no! It’s guilt over something they did or didn’t do in the past. Perhaps over a time when they could have helped someone and [...]

Posted: April 2nd, 2010 under fundraising, fundraising copywriter, gratitude.
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