An Internet marketing practice that loses my business…
This is a marketing ploy you don’t know about unless you visit a web page and say “no” to the offer.
I don’t know how many times I’ve seen this, but every time I do it makes me take a mental note to delete everything from that marketer in the future.
What’s the practice? It’s offering a lower price for the same product when a visitor declines to buy at the going rate.
I’ve even seen two reductions. When you first click away from the page you get a pop-up offering the lower price, and when you say “No thanks” to that, you get a second pop-up. Sometimes it’s as low as 1/4 of the original offer.
I can see offering a different product – perhaps something similar but without the “bonus reports” or some other feature.
But offering the same product for less just to make the sale is, in my opinion, just sleazy.
What do you think?
Posted: June 4th, 2010 under advertising, internet marketing, internet scams, marketing.
Tags: advertising, internet marketing, marketing, marketing copy