Thoughts on Marketing…

Some people do begin their real estate careers right after high school or college, but most come to real estate after doing something else. Some have retired, and other are just looking for a change of pace. When writing agent bios I always look at those past careers to see how they can tie in [...]

Professional courtesy sounds like a good thing, and in some cases it is. But too often it turns into “cronyism” – to the detriment of consumers and citizens. This courtesy prevents the members of a given profession from trying to steal each other’s clients. But it also prevents them from coming to the aid of [...]

When blogs first came on the scene, they were like online diaries. People were writing long rambling descriptions of their day, right down to what they ate for lunch and what time the plumber arrived to hook up the new dishwasher. And aside from family and close friends, no one was reading them but the [...]

I know – that’s a generalization and we shouldn’t generalize. I should have said “A whole lot of your customers are in a hurry.” But the point is still the same. Even people who aren’t in a hurry don’t like to waste their time on unnecessary, boring activities. I’m cranky about it this morning, because [...]

I firmly believe in newsletters sent in the postal mail – and was gratified to read that marketing guru Dan Kennedy agrees. He says that when your prospects open their mailbox and find something from you they can hold in their hands, it has much more impact than an email – or a link in [...]

Sometimes it’s good to stop and remember why we have the freedom to run our businesses, market our products, and even to send each other videos such as this one…

Baby boomers make up a huge part of the buying public right now. And studies show that women over 50 control a mammoth percentage of the nation’s wealth. This is a group with buying power, so if your product or service is one that would appeal to them, you’d do well to target them in [...]

Everyone agrees that the housing market is in trouble, but how this trouble affects individual real estate agents is the source of conflicting reports. Some say they simply can’t make a living any more. “Nothing is selling” is a refrain I’ve heard from agents from coast to coast. Many of these agents are dropping out [...]

This morning, once again, I cursed my electrician. I do this often, because he placed my kitchen can lights where they shine on the back of my head rather than my counter tops. But when I really steam is when I have to change a light bulb. The can lights weren’t cheap – they were [...]