Your Customers are in a Hurry!
I know – that’s a generalization and we shouldn’t generalize. I should have said “A whole lot of your customers are in a hurry.”
But the point is still the same. Even people who aren’t in a hurry don’t like to waste their time on unnecessary, boring activities.
I’m cranky about it this morning, because that’s what I had to do.
I was trying to help a friend find some information, so I found the right website and clicked on a link that promised to provide it. That took me to a page with another link…same promise. And then – I couldn’t even believe this – that page had another link.
I ended up having to visit 3 more pages before I got to the information promised on the first page.
If it had been an item to purchase I’d have been gone long before I found it.
The whole experience reminded me once again that I need to keep an eye on my own links – and make sure that I’m never asking people to go in circles hunting for things on my site.
It’s also a good reminder about using Google pay per click ads. How many times have you clicked an ad for something specific and found yourself at a home page where you had to turn into a detective to find it? I generally just click away and pick a different ad link to follow.
Why didn’t the advertiser who wanted to sell me a “3 inch red widget” just send me right to that page? Did he hope I’d make some impulse purchases as I wandered through his site? I think that only works in retail stores.
What do you do when the links lie to you? Do you leave? Do you hunt? Do you get annoyed and rant about it on your blog?