Thoughts on Marketing…

Your real estate letters can do more harm than good if you send them to the wrong people! People – all of us – want to be seen as individuals. And your prospects are people. If they’ve taken the time to sign in at an open house or ask for a special report on your [...]

September will be here in a couple of days – and if your summer has been as busy as mine, you may have let your marketing slide. It’s easy to do when you’re running around trying to take care of summer business. It’s especially difficult to keep up if you have kids and summer activities [...]

Last month I wrote that Email Bundle had “slammed” my phone bill with a charge for internet service I had not ordered and didn’t want. I called Frontier and they removed the charge – and SAID that they were placing a block on 3rd party billing so it couldn’t happen again. But… I opened my [...]

Today we have a guest post from my friend Debra… A lady who decided she no longer wanted to be in debt, and did something about it. Here’s her message: Now is the time to get serious about getting out of debt (debt here refers specifically to credit card debt and other unsecured consumer debt). [...]

Tonight I got another goofy email: “Hi Marte, I wanted to follow up about that our Summer Special Offer, which allows you to save 50% of your budget, ends in 3 days. Place an order today and we will build 50% Bonus Links For Your Order For Free! Offer ends on August 21. Order now.” [...]

Everyone knows the list is important – that’s why there are so many dozens (hundreds??) of programs out there telling you how to build a big list. But what if you have a list but need to switch autoresponders? The experts say you could lose as much as 60% of your list, and at first [...]

I have a confession to make. As much as I harp about people learning the difference between here and hear, where and were, and there and their, there are some words that I can’t seem to keep straight. My usual solution, if I can’t think how to spell a word or which word to use, [...]

A few years ago, after I quit selling real estate and started writing marketing copy full time, I decided to write a little e-book about buying unimproved property. This book was the result of talking to dozens of land owners who had been “burned” when they bought property – and of seeing the dishonest things [...]

Have you noticed? Lately, on many websites, you can’t go and read an entire article on one page. You get a teaser to get you interested in what they’re going to say, and then have to click forward, sometimes as many as 8 or 9 times, to get the entire article. I suppose the point [...]

Staying in touch with your sphere of influence, past clients, and warm leads is important. You know that. But what can you say that won’t make them think you’re being pushy? Sales letters aren’t appropriate for past clients or even for your sphere of influence. These are people who may turn into current clients at [...]