Thoughts on Real Estate Marketing…

A few years ago, after I quit selling real estate and started writing marketing copy full time, I decided to write a little e-book about buying unimproved property.

This book was the result of talking to dozens of land owners who had been “burned” when they bought property – and of seeing the dishonest things sellers (and some agents) did to get their land sold.

Thus, the book is all about things to watch out for and questions to ask and have answered before you put down good money for a chunk of earth. My intent in writing it was to save people from the costly errors I’d seen.

I haven’t promoted it heavily, but over the years, people who were thinking of buying land have purchased the book – and I hope have heeded its warnings.

But… when the economic crisis began, sales of that book just stopped. I assumed it was because people were not buying land and building homes. And I have not promoted the book at all for at least the past year.

That’s why today I feel a little encouraged about the future of this economy… Since July 30, 3 individuals have purchased The Land Buyers Guidebook.

Maybe it’s a fluke, but it does mean they’ve been hunting for this kind of information. Either that or they’re agents who anticipate selling more unimproved property this year and want to be sure to protect their clients.