Website Content – Quality Counts
Not all content is beneficial content.
Nearly every guru is touting the benefits of adding content to your website. Some say regular posts on your blog are enough, while others say you need to fill your site with content pages to attract the search engines.
As a marketer, I agree that the more content, the better.
But – unless the content is good, I think it can do you more harm than benefit.
True, any old content with the right keywords will attract the search engines. Get enough of it and it might raise your site to #1 ranking on Google for your keywords. That means more traffic to your site, which is a good thing. Right?
Yes, it’s a wonderful thing… with a big “IF.”
IF your visitors arrive at your site and read quality content, they’ll assume that yours is a quality business, and they’ll stay a while. They’ll take the time to read more and learn how your business can benefit them.
But IF they arrive and find bad content, they’ll assume that you:
* Don’t know what you’re doing
* Don’t know your own subject matter
* Pay no attention to details
* Hold no value for them
* Have “tricked” them into visiting you
* Are not the company they want to do business with
Just recently I was asked for a quote on search engine enhanced web copy. I replied with a price range, and got a letter back informing me that SEO copy could be had for far less. The writer sent me links to two sites where he had been quoted “bargain basement” prices for content articles.
Because I was curious, I followed the links to see what was offered. And I was astounded.
My first reaction was “Oh my gosh! I don’t even believe they’re offering to sell this!”
Apparently they weren’t ashamed of the copy, because their portfolio was extensive. And every article I checked was the same: Filled with typographical errors, misspelled words, and the kind of grammatical errors that made me stop to look again and figure out what they were trying to say. On top of that, the words were fluff, with no useful information for the reader.
In my opinion, spending money on that kind of copy is worse than holding your dollar bills out for the wind to take away. It may bring you traffic, but it will harm your reputation and your image in the process.
Be careful. Fill your blog and your web pages with good content that gives value to your readers.
Posted: August 11th, 2010 under search engine optimization, SEO, web content, web copy, web marketing, web pages.
Tags: email marketing, search engine optimization, SEO, web marketing, web pages