Writing to Your List? Tell them who you are and what you offer.
Tonight I got another goofy email:
“Hi Marte,
I wanted to follow up about that our Summer Special Offer, which allows you to save 50% of your budget, ends in 3 days.
Place an order today and we will build 50% Bonus Links For Your Order For Free! Offer ends on August 21. Order now.”
Ummm… who are these people, and what did they offer me? I have no idea.
I understand about maybe wanting to hurry up and send a blast out to your list. But unless you tell people what you’re offering and why, there’s not much point in it.
Also, when the message is this short, there’s no excuse not to read it before you send it. This: “that our Summer Special” is a goofy mistake – and the rest of the sentence is a bit strange as well.
I shouldn’t criticize that. I know I’ve missed typos in the past, and I’ve gotten an extra word stuck in when I’ve been revising copy. It happens. But darn… the whole message is only 4 lines!
We all forget things – but we shouldn’t forget that prospects always need a reason why if they’re going to respond. This may be a good offer – but there’s no reason to buy if you don’t even know what you’re buying!
So, even if you wrote yesterday – or this afternoon – take the extra minutes to reveal who you are, repeat your offer, and let those customers know what’s in it for them if they respond.
Posted: August 18th, 2010 under advertising, e-mail marketing, email marketing, marketing.
Tags: e-mail marketing, email marketing, marketing