Thoughts on Marketing…

Real estate seminars and classes can be a valuable asset – but only if you put the information to use. Take time now to dig out your old notes and review what you learned.

The name “drip marketing” doesn’t sound very glamorous. In fact it sounds kind of, well, drippy. But its value in building relationships with your clients and prospects is far from drippy. Used in a permission-based e-mail campaign, or in a postal mail campaign, drip marketing does more than remind your prospects that you exist. It [...]

My vote goes most definitely to “NO.” Tonight I got an email about a 2-day seminar – it sounded interesting, so I scrolled up and down the page a couple of times looking for the price. It wasn’t there, so I went ahead and clicked over to the seminar landing page. There I found a [...]

These two little words may not ensure your success, but if you never use them, you can just about guarantee failure. This morning the Fundraising Success magazine arrived, and there was yet another article on this subject. It’s one that all too many fundraisers ignore, so all of us who write for them harp about [...]

Today’s email brought such an inspiring message about business that I found the corresponding web page so I could share it with you… If your employees are giving half-hearted service, or if you’ve lost a little of the enthusiasm you started with, go to Chris Widener’s site and read this important message. It’s a short [...]

Both commercial and non-profit exhibitors at the County Fairs have a fantastic opportunity to gather leads. But how many do it? In my experience, not many. Why? Do they think it’s too difficult? It isn’t. In yesterday’s post I talked about the vacuum cleaner company offering the prize of an unknown number of dollars to [...]

It’s fair time across the country – and along with gardeners, crafters, cooks, photographers, artists, and animal handlers, vendors of every stripe are out there – selling products and hopefully, gathering leads. Unfortunately, many are letting that opportunity pass them by. And some who grab the opportunity let it wither and die for lack of [...]

The following is reprinted from my real estate ezine this week… If you aren’t getting those messages and would like to, just fill out the form at the left… A New Real Estate Marketing Idea? This week I got an email offering me free membership in a site that posts real estate coupons on line. [...]

Yesterday I told you about one ridiculous email – here’s one that makes a similar, yet even more annoying mistake. (At least, it’s more annoying in my opinion.) The subject line was: “You are about to lose a couple hundred dollars” Here’s the beginning of the letter – which, like yesterday’s example, doesn’t tell me [...]

Assuming readers know who you are and why you’re writing is a sure way to cause your email appeals to fail. When writing follow-ups, assume that your reader missed your first message, and re-state the reasons why he should be interested in your offer.