Archive for September 1st, 2010
Are You Guilty of Using Jargon?
Although I always preach against using jargon when talking to customers – I realized tonight that I’m just as guilty as everyone else. When I talk about the text that you use in marketing letters, ads, brochures, etc. I call it “copy.” That’s why they call people like me copywriters – we write copy. But… [...]
Posted: September 1st, 2010 under communication.
Tags: communication, industry jargon
Comments: none
Good Marketing Letters are Not About YOU
If you own a home, you’ve probably received real estate letters suggesting that you list it for sale. And in all probability, most of them began with one of two words: “I” or “We.” This is the number one mistake made by marketers of all kinds, and real estate agents are at the top of [...]
Posted: September 1st, 2010 under marketing, marketing letters, real estate letters.
Tags: maarketing letters, marketing, marketing copy, real estate letters
Comments: none