Thoughts on Marketing…

Even the best message will be ignored if it is difficult to read. Succeed with good headlines, “you” focused copy, and an eye pleasing format.

Did you know that Halloween is the biggest spending holiday of the year? I was shocked when I learned that aside from gift-giving, Halloween even outranks Christmas in terms of dollars spent. A trip through the shopping malls this past week showed me why… I saw everything from strings of lights shaped like pumpkins or [...]

How often you should contact your sphere of influence depends upon your method of contact. If you’re only asking, contact them quarterly, but if you’re giving value, contact them monthly.

Whether you’re marketing in print, on a web page, or via e-mail, your marketing copy needs to be clear and easy to understand. You need to show your professionalism by using the correct words, the correct spelling, and the correct arrangement of sentences and phrases within sentences. Misspelled words will indicate to some that you [...]

Share the cost of mailing with a complimentary business. Then cross promote each other for even more impact.

Create a successful real estate career by choosing a farm area, then tending that farm. When nurtured well, those homes and homeowners will become your personal cash crop.

Have you paid attention to the real estate prospecting letters you get in the mail? Most of those real estate letters begin by breaking the #1 rule in copywriting: It isn’t about you. Because those agents think the letters are about them, they begin the very first sentence with the word “I” or “We.” As [...]

The mortgage crisis has caused enough finger-pointing to last most of us a lifetime. But despite it all, there is no one “culprit” that can be blamed for everything that happened. Some blame the loan originators, some the appraisers, some the Real estate agents, some the government, some the banks. Others blame the homebuyers – [...]

Mortgage payments may be cheaper than rent if your community has been hit hard by foreclosures. And, rents may be rising. Show your buyers why now is a good time to make a home purchase.

The best letters and marketing materials have been subjected to both the garbage disposal and the silver polish. It’s all part of the process of editing your work and presenting a clear message.