Thoughts on Real Estate Marketing…

More than half of all U.S. consumers do have the income and credit scores to buy a home now. Focus your marketing efforts on showing them why now is a smart time to buy.

Write your real estate letters to one person – even though you may be mailing it to 1,000. One person at a time will read it, and that person needs to feel like it was written just for him or her.

Be sure that past clients know your name and phone number during the holiday season. You never know which of their visitors might need your services.

Real estate agents lose out on a rich source of future business when they ignore past clients. Here’s why.

Last week on Active Rain I asked someone how he was able to change fonts, font sizes, colors, etc. on his blog posts. I sure couldn’t. He told me to download Scribefire for Firefox, so tonight I did. This is my first attempt at using it. I like to think I’m a cooperative person and [...]

Mortgage brokers who want more clients need to make themselves stand out from the crowd. Here’s how.

Small business owners may think they don’t need a website, but the opposite is true. Residents and visitors alike are searching the Internet, looking for the products and services they want.

Now that the boom times in real estate are over, agents need to market aggressively if they wish to succeed. Here’s how.

You’d think that all of your happy clients would refer their friends and business acquaintances to you, wouldn’t you? But very few do. That is, unless you ask them to. And, since most of us are a bit shy, have the idea that asking is pushy, or feel like asking is the same as begging [...]