Thoughts on Marketing…

Choosing a niche may sound at first like limiting your real estate practice, but its not. Unless you live in a very small community, it is actually a way to expand your business while spending less money on marketing. Once you’ve chosen a niche you can not only market exclusively to that niche, but you [...]

Major manufacturers can get away with giving less and less because they’ve got us “hooked” on their products. But independent business people need to keep customers happy by giving more.

Get exposure for your new listings and begin establishing yourself as “the neighborhood’s real estate agent” by faithfully sending “just listed” cards to everyone in the neighborhood every time you take a new listing. If you’re consistent with your mailings, before long you’ll be known as the neighborhood expert – the one they call first! [...]

Sometimes in my research for real estate clients I check out their competitors. And, as part of that research, I sign up to get follow-up emails from them. A few are well written and informative. The rest are… definitely not. The majority ask if I’m still looking for a house and invite me to call [...]

Sometimes in my research for real estate clients I check out their competitors. And, as part of that research, I sign up to get follow-up emails from them. A few are well written and informative. The rest are… definitely not. The majority ask if I’m still looking for a house and invite me to call [...]

Real estate prospecting must be an ongoing activity. Put it on autopilot so it keeps finding you new business when you’re too busy.

Don’t wing it when someone asks what you do. Write and memorize an elevator speech so every interaction has the potential of developing a new client.