Thoughts on Real Estate Marketing…

You can’t control the market. You can’t control the banks and their decision-making as it affects your buyers and sellers. You can’t even control how the agents on the other side of your transactions will behave.

But you can determine your own success by managing the one factor that you and you alone can control: Your attitude.

This single factor will determine your ability to carry out effective lead-generation marketing, land new listings, assist buyers in finding the right home, and close transactions.

You can see it all around you…

In this troubled real estate market some agents are thriving while others are struggling. Some are dropping out and some are taking part-time jobs in other industries just to get by.

And the difference between those who are succeeding and those who are failing comes down to one factor: attitude.

How can attitude make such a difference? Because it controls the impression you have on the people you meet and the effort you put in to each activity.

If you think posting your new listing on Active Rain will bring you leads, you’ll make the effort to create a post that shines. If you think it’s no use but do it anyway, your ad will be dull and lifeless.

The same goes for every other effort you make. If you expect a positive outcome and believe it can and will happen, you’ll give it your best effort.

But if you pick up the phone or meet with a client feeling like you’re not going to get the listing or make the sale, everything about you will scream “defeat.” Your tone of voice and your words will fall flat, and even your posture will show your prospects that you are not the agent for them. Remember, no one wants to work with a loser.

If, on the other hand, you carry an expectation of success, you’ll present a completely different picture. You’ll convey confidence and optimism.

Your attitude and expectations will also determine whether you continue to learn and grow – or not. Top producing agents are taking courses, learning how to do short sales, studying about negotiation tactics so they can deal more effectively with the banks, sharpening their ad writing skills, and more.

The truth is, you can’t and won’t succeed unless you believe you will.

So before you talk to another prospect, write another blog post, or create another marketing piece, make sure your positive attitude is in place.