Archive for January 24th, 2011
How NOT To Write A Marketing Letter
You already know how important it is to write about your reader, not about yourself. Every letter you write should either begin with “you” or with a statement or question that speaks directly to the reader. Starting with “I,” “we,” “my,” or “our” is a sure way to get your letter tossed or deleted … [...]
Posted: January 24th, 2011 under copywriting, email marketing.
Tags: copywriting, email marketing
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