Archive for January 25th, 2011
Ben Franklin Said So!
One of the first things a copywriter learns is that people buy from emotion and justify the purchase with logic. And… there’s nothing new about that, for here’s what Benjamin Franklin said: “If you would persuade, you must appeal to interest rather than intellect. Before you start to write your next business letter, or any [...]
Posted: January 25th, 2011 under ad copy, advertising, copywriting, marketing, Uncategorized.
Tags: advertising, copywriting, marketing
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