Liar, Liar…
… pants on fire!
If I was more ambitious, I’d send that childhood chant to a few websites I visited today.
But I’d better begin at the beginning…
This morning at 6:23 a.m. my telephone started ringing. It took me a few seconds to wake up and realize what that noise was, so the answering machine came on. No one left a message, but the caller ID gave me a phone number.
So I decided to find out who had called.
Do you know that there are dozens of “FREE” reverse look-up sites on the Internet? One of them even gave me the initials of the person who owns that phone number. They all told me it was a cell phone in Palm Beach, Florida.
ALL of them demanded a subscription before they’d give me a name.
I don’t know about you, but if someone tells me something is free and then demands money for it, I’m not buying.
If the ad said “Reverse phone book – Find any name for only $4.95,” I’d do it if it was important. But when they lied to get me there, I wouldn’t consider it. And I also wouldn’t consider clicking on any of the affiliate banners on their sites.
Would you?
What do you think of this practice?
Posted: January 30th, 2011 under advertising, marketing, marketing mistakes, truth in advertising.
Tags: advertising, marketing, truth in advertising
