Thoughts on Real Estate Marketing…

As much as I don’t care for videos… If I owned a breeding stable that produced creatures of this grace and beauty, I would use videos like this to promote them. And if I could train Dressage horses to perform like this, I’d use videos to “show my stuff.” Interestingly, when I watched this last [...]

A few minutes ago I checked my email and learned how naughty I’ve been. Someone – I’m not sure who he is – let me know that this is the eleventh letter he’s sent me and I have not responded!! He went on to tell me that it should only take 5 to 8 touches [...]

Do you know why homeowners come to your real estate website? Everyone has their own reasons, but they probably loosely fit into two categories. * They want to check the pricing on other homes. * They want to find a good agent. They can learn about the listing prices of homes in their neighborhood by [...]

When someone clicks on your web page, does it automatically start playing music? That might not be a good idea. It hadn’t occurred to me until today, when I got a political email with a bold warning – twice. Warning: When this page opens, music will be playing. At first I just thought that was [...]

As part of an ongoing “check things out” exercise I’ve been trying to do, tonight I Googled “FSBO letters” to see how my web page ranked. It was on page one, but at the top of the page were a couple of Active Rain posts from 2007 – so of course I had to read [...]

Beginning marketers often fall into the mistaken notion that marketing yourservices means talking about yourself. No – it doesn’t. Marketing means talking about things that matter to your prospective clients. It means recognizing their worries, their goals, their problems, and their hopes. It means showing them that the product or service you provide can either [...]

Today I got an email that read as follows: Urgent, Just add this to your Paypal account and your done. Expect to start receiving your checks from paypal *or clickbank with 1 more click: <email address was here> Please configure this immediately to get paid before this expires. Sincerely, Payment Support Team The subject line [...]

Remind your sellers… On these dark wintery days, everything looks a little dreary. So remind them to bring as much light as they can into their homes. Open the drapes, clean the light fixtures, and add some splashes of cheerful color in the form of throw pillows, rugs, shower curtains, towels, and a vase of [...]

This just occurred to me this morning. Maybe it’s a goofy idea, but maybe it isn’t. You be the judge… You know your email signature has value. And you know that if you attach it to a cute joke or interesting market information it’s apt to get passed around to someone who doesn’t know you [...]

Valentine’s Day is almost here, and it’s a perfect time to reach out to past clients and your sphere of influence. Let those folks know you remember them with a simple Happy Valentine’s Day message. Tell them you appreciated their business and let them know you value their referrals. To make your message stand out, [...]