Good Grief! Don’t Scold Your Prospects!
A few minutes ago I checked my email and learned how naughty I’ve been.
Someone – I’m not sure who he is – let me know that this is the eleventh letter he’s sent me and I have not responded!! He went on to tell me that it should only take 5 to 8 touches to get my response, and I have failed!
Ummm… yes, I know. I’m not interested, so please go away!
Guess I should have written back and said so, but instead I deleted.I suppose tomorrow he’ll be back to tell me I’ve really sinned now.
Email marketing has been strange lately… have you noticed it too?
It started several weeks ago with someone named Mike – or anyway he calls himself Mike. It could be Nancy or Joe or Betty for all I know.
“Mike” started writing every day, sometimes twice. He always had some kind of hot deal – just click here. But he never really revealed what the hot deal was, or who he was, or how he got my name.
Now there are more and more of a similar nature. Lots of people writing without revealing their identity.
There’s even one with a link at the top telling me that if I don’t want to hear from them any more, just click there.
But for some reason, I don’t have the nerve. I have a sneaking suspicion that clicking that link might lead to something yucky – like a virus.
I love the Internet and I love being able to connect with people all over the world. But I sure don’t love being scolded because I haven’t accepted some offer I don’t want.
Posted: February 25th, 2011 under advertising, e-mail, e-mail marketing, email marketing.
Tags: email marketing