Thoughts on Marketing…

Last night two of my neighbors came by to visit. We were all sitting around the wood stove in the shop, talking and solving the world’s problems. Meanwhile, our treasured companion, Ralph, was making his way around, stopping by each chair to get scratches, pats, rubs, and reassurance that he is loved. Silly of him [...]

A few minutes ago I read a blog post and wished to respond… but by the time I got through 3 or 4 different pages and THEN found out I needed to be logged in, I said “forget it” and clicked away. Now that blogger may or may not care if people respond and post [...]

Twice today I was reminded of something that makes me go off on a rant every now and then. It’s the way some real estate agents – and other business people – hide from those who just might turn into clients, if given the opportunity. How do they hide? By not including their location in [...]

Have you ever had a customer / client buy from you and then list with someone else when they got ready to sell? When that happens you wonder if you did something wrong. Was there a problem they didn’t mention when you were working with them? Probably not. The real reason is probably that you [...]

Multi-family properties have been taking up my time and my thoughts this week. Not buying them or managing them – but writing about marketing them. A client had asked if I had a set of email drip marketing letters to help him list expired multi-family properties, and I didn’t. So I wrote some. Writing is [...]

May your blessings outnumber The shamrocks that grow, And may trouble avoid you Wherever you go. . . . Photo Courtesy of http://www.dreamstime.com

Today I’m on a rant about an order I placed last week. It was for a specialty food item that had to be shipped on dry ice, so they only ship on Mondays. That was fine, because the man assured me that it would arrive on Thursday. The fact that he told me the order [...]

The current economy, with it’s abundance of foreclosures and short sales, has meant more work for real estate agents – there’s no doubt about that. Now, there’s also a new danger for agents who list short sales. It seems the FBI is getting involved, accusing agents of conspiracy to commit fraud if they fail to [...]

You’re probably too young to remember that old song… It had a beautiful melody and a sad, romantic, message about lost love. But burning bridges in business is not romantic, and certainly doesn’t have a beautiful melody. Perry Marshall’s message this morning was about a woman who “lurked” around his site for 3 years before [...]

Think about it… the last time you could see and hear that someone was working hard to sell you something, didn’t you shut down? Even when you agreed to an appointment with someone to hear all about what they had to offer, didn’t you set up a shield of resistance? Why? Because we want to [...]