Archive for March 7th, 2011
Direct Marketing is Getting Rude, Too!
This evening my neighbor came by for a visit – and couldn’t stop talking about a letter that his wife had received today. The letter was from AARP, scolding her for not responding to their last letter, instructing her to join. He was shocked and offended by the letter, so had taken their order form [...]
Posted: March 7th, 2011 under advertising, direct mail marketing, marketing, marketing letters.
Tags: direct mail marketing, marketing, marketing mistakes
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