Archive for March, 2011
Direct Marketing is Getting Rude, Too!
This evening my neighbor came by for a visit – and couldn’t stop talking about a letter that his wife had received today. The letter was from AARP, scolding her for not responding to their last letter, instructing her to join. He was shocked and offended by the letter, so had taken their order form [...]
Posted: March 7th, 2011 under advertising, direct mail marketing, marketing, marketing letters.
Tags: direct mail marketing, marketing, marketing mistakes
Comments: none
Thinking Ahead to St. Patrick’s Day
Isn’t it funny – a holiday that has religious beginnings is so universally celebrated by people of every faith? I think it’s wonderful. I also think it’s yet another opportunity to reach out to your sphere of influence and your prospects. For your sphere, you could simply send a greeting. Perhaps that Irish blessing that [...]
Posted: March 3rd, 2011 under holiday ads, holidays, marketing.
Tags: holiday marketing, marketing, marketing with holidays
Comments: none