Why Hide From Potential Clients?
Twice today I was reminded of something that makes me go off on a rant every now and then.
It’s the way some real estate agents – and other business people – hide from those who just might turn into clients, if given the opportunity.
How do they hide? By not including their location in their email signature. They put the name of the business and perhaps even a tag line that shows what they do, but no City and State.
I know, you’re going to remind me that I don’t include my location in my signature. But that’s because my business is not local. It doesn’t matter where I am, and in fact the majority of my clients are in different time zones from me.
But if you have a business that serves a local market, you really should include your city and state in your email signature, especially if you like to send things that will be forwarded on. That could be jokes, stories, pictures, or motivational quotes – but it could also be professional information such as market updates that interest a large number of people.
If it’s interesting, you just don’t know where it will go once it leaves your computer. The last joke you sent could right this minute be circling the earth, landing with someone who is about to move to your city and would love to use your services if he or she knew you lived there.
The thing is, people in your own city will know your location based on your phone number. But people who are thinking of relocating to your city will not – and you just might capture their business based on something as unlikely as a cute picture of a kitten hugging a Great Dane.
That’s a case of “accidental marketing” because it gave a stranger an insight into who you are – and they liked what they saw.
It only takes a minute to add your City and State to your email signature. So why not just do it?