Thoughts on Marketing…

Copywriting – marketing with words – has dozens of rules. The more teachers you listen to, the more rules you’ll hear. In fact, trying to remember all of them could turn your brain to mush and keep you from ever writing another word. But there’s one rule that every single teacher and guru stresses and [...]

To some, those words may sound as if I’m talking about religion in marketing, or possibly some kind of New Age “woo-woo” marketing. But I’m not. The fact is, each of us is spiritual in some way – and it has nothing to do with going to church or following any kind of spiritual teachings. [...]

Wise credit management means monitoring the information on your credit report, checking it for accuracy, and taking steps to correct errors. It also means staying on the alert for signs of identity theft. Since the items on your credit report get there via reports from your creditors, you might assume that all the entries are [...]

Lately some of the major websites are using a tricky method to expose us to more and more ads. They’re taking a 200-300 word article and breaking it into 6 or 8 small pieces – each on it’s own page, surrounded by ads. Some entrepreneur sites are doing much the same. They give us part [...]

Maybe it’s a sign of desperation – Internet marketers becoming so frustrated by a lack of response to their offers that they lose their common sense. This week I’ve gotten multiple emails from two different marketers. I should take the time to unsubscribe from both of them. I’m not really sure how I got on [...]

Today Bankrate ran an article about homes that the rich and famous are trying unsuccessfully to sell. Some of the homes have been on the market for years with no takers. Of course, there’s not a huge market for homes in the multi-million dollar range, but it made me think about the profits that some [...]

I know, I’ve always said that focusing on your reader was rule #1 – but this one has to rank right up there. Maybe the two are tied. Today’s mail brought a full-color glossy “greeting card” advertising – something. After reading it 2 or 3 times (something a prospect wouldn’t do) I figured out that [...]

Looking out the window at my yard gives me definite mixed feelings. I’m thrilled to see the snow gone and the flowers tentatively poking their noses up out of the dirt. I look forward to spending happy hours crawling around out there, getting dirty. But not quite yet. The sun shows up every day or [...]

If you send an ezine or newsletter – or if you’re thinking about starting – you’ve probably been as frustrated as I have with finding the “perfect system.” This one has one feature you want, that one has another, and none of them have it all! In my quest to simplify sending my ezine, I’ve [...]

Terrible news today about a young woman in Iowa killed while holding an open house in a new housing development. Would that have happened if she hadn’t been there all alone? Or if she’d had a revolver in her pocket? Here’s the story: http://www.desmoinesregister.com/article/20110409/NEWS01/104090328/1002/Real-estate-agent-killed-job-West-Des-Moines?odyssey=mod_sectionstories&amp Please take safety precautions – there are crazy people in the [...]