Archive for April 14th, 2011
Rule #1 in Marketing – Be Clear in What You’re Offering
I know, I’ve always said that focusing on your reader was rule #1 – but this one has to rank right up there. Maybe the two are tied. Today’s mail brought a full-color glossy “greeting card” advertising – something. After reading it 2 or 3 times (something a prospect wouldn’t do) I figured out that [...]
Posted: April 14th, 2011 under marketing.
Tags: rules in marketing, rules of advertising
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