Thoughts on Real Estate Marketing…

Can you imagine… You walk into a hair salon and the hairdresser walks up and starts telling you that she (or he) is the top producer in the salon. She’s been a stylist for 15 years and has styled over 500 heads of hair this year. On top of that, she’s won awards for earning [...]

Back in 1993 when I decided to strike out on my own and left the real estate agency I’d been with for years, I had no clue about lists. I also had no clue about the importance of reaching back into the past to contact the clients I’d worked with before. Believe it or not, [...]

Earlier this week I wrote an Active Rain post about website errors – and making sure that your location, as well as your contact information, is plainly visible on your home page. Tonight I ran into a different sort of “Oops.” I was going through old emails and writing follow-up notes to people who had [...]

Yes – they do it every day, and they don’t even know it! If you read Active Rain, you know that there are more than 200,000 agents there – and while a good number aren’t active, many blog almost daily and comment on several other blogs each day. These agents voice their opinions, so it [...]

An email just popped into my in-box with the headline “Obama OK’s Lavish Pay.” For some reason, that got me thinking about the word “lavish” and the pictures it paints. It’s an intriguing word. It attracts attention – perhaps because it isn’t over-used. I didn’t read the article yet but I would assume from the [...]

You might all speak English, but if you speak “text” and your prospects don’t – you may be losing them to confusion. As more and more people are texting, those acronyms and other abbreviated forms of communication are slipping more and more into email messages, blogs, and even newspaper articles! But are you SURE everyone [...]

But I’m not fooling! For the next 24 hours – until Noon Pacific Time on Saturday, you can choose your discount on my pre-written real estate prospecting letter sets. For 10% off choose one letter set and enter the coupon code: one For 15% off choose two letter sets and enter the coupon code: two [...]