Will You Click To Read The Rest? Or Not?
Lately some of the major websites are using a tricky method to expose us to more and more ads.
They’re taking a 200-300 word article and breaking it into 6 or 8 small pieces – each on it’s own page, surrounded by ads.
Some entrepreneur sites are doing much the same. They give us part of the first paragraph, then stop in mid sentence with “…” to tell us to click to read more.
I’m curious – do you keep clicking?
I tend not to. When I click on an email link and land on a page, I’m hoping to see the promised article. When I see a few words and an arrow showing that the message is in 6 or 8 parts, I generally click away rather than onward. If the subject is of great interest to me, I might click once to see if it’s worth my time. But then it had better be good or I’m gone.
One reason is that I’m a skimmer - I want to skim down the post to see if I really want to take time with it before I commit.
The other reason is that I’m always in a hurry. And since my Internet connection is via satellite, I have to wait a while to get to a new page. According to a Huffington Post survey, about 40% of all U.S. Internet users are in this same boat – living without high speed.
Are they all as impatient as I am, or are they willing to take the time to see if the article has value?
Tell me your opinion…