Thoughts on Marketing…

This poem has found its way to my in-box many times, so this morning I went hunting for it. I found it on a site called Kids Thank a Vet. Thank A Veteran For Your Freedom By J. L. Sager It was a veteran, not a reporter, Who guaranteed freedom of the press. It was [...]

This came in my email… and after I dried my eyes, I decided it needed to be posted here. Thanks just isn’t enough….. Cemetery Watchman … My friend Kevin and I are volunteers at a National cemetery in Oklahoma and put in a few days a month in a ‘slightly larger’ uniform. Today had been [...]

Most of us don’t read our own websites. After all, we know what they say, right? But every now and then it’s a good idea to go back and take the time to read, checking for errors, ways to make the copy more effective, and opportunities for better SEO. First – proofread for errors. Mistakes [...]

Originally submitted at Staples Quicken Starter Edition Personal Finance Software helps you simplify and organize your finances so you can be in control of your money. Organizes your bank and credit cards in one place so you know where you stand Downloads transactions from 16,000 financial institutions so you don’t have to enter … Quicken® [...]

Everywhere you look, someone wants you to buy what they have to offer. Whether it’s a product or a service, the push is there to buy, buy, buy. You have to wonder if marketers really think their prospective customers are a different breed of animal. After all, they themselves must be tired of of someone [...]

When you use pre-written marketing materials, you might assume that since the writer was a professional, it’s safe to use their words. That’s not necessarily so. Their voice might be damaging to you. For instance: One of my clients was using a service that sent him two blog posts per week. He’s a busy broker, [...]

After all, they appreciated all the hard work you put in on their behalf. They even wrote you a nice note after their closing and allowed you to use it as a testimonial. They loved you – so how could they forget you? Easily. Once their home purchase or sale was completed, they had new [...]

Many website owners use pop-ups to offer more information to site visitors. Even though I don’t like them, I’ve thought about doing it myself. But I sure wouldn’t follow the example I ran across today. That company was insisting. It was worse than my cat when I tell her over and over that NO, she [...]

Do you “we-we” on your marketing copy? A whole lot of people are doing just that lately, and it’s a darned shame, because it’s a sure way to get prospective customers and clients to “round file” your message. What the heck am I talking about? Starting your message with “We” or “I” – and continuing [...]

I don’t think you and I could. Years ago, one of our residents wrote a book about her daughter, and her life in a “Hippie Village” near our town. It was a real look into how life was here in the 70′s and early 80′s, and as such was interesting. I knew the author (slightly) [...]