Archive for May 7th, 2011
Time for Another “We-we” Warning
Do you “we-we” on your marketing copy? A whole lot of people are doing just that lately, and it’s a darned shame, because it’s a sure way to get prospective customers and clients to “round file” your message. What the heck am I talking about? Starting your message with “We” or “I” – and continuing [...]
Posted: May 7th, 2011 under copywriting, marketing, Uncategorized.
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