Archive for May 19th, 2011
When using pre-written marketing materials, be careful of the voice
When you use pre-written marketing materials, you might assume that since the writer was a professional, it’s safe to use their words. That’s not necessarily so. Their voice might be damaging to you. For instance: One of my clients was using a service that sent him two blog posts per week. He’s a busy broker, [...]
Posted: May 19th, 2011 under real estate letters, real estate marketing, real estate prospecting, real estate self promotion.
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