How to get your listing clients to help sell their house…
After my weekly real estate marketing ezine went out this morning, a nice lady named Kaye wrote and asked if there was a copy on line somewhere. She thought it would be helpful for agents and for homesellers.
So I decided to duplicate it here…
How to get your listing clients to help sell their house…
Your listing clients may think that since you’re the expert on marketing homes for sale, there’s nothing much they can do to help. But there is – with your help.
You can draft a nice email letter for your clients to send to all of their contacts – including friends, relatives, neighbors, and co-workers.
In the letter, your clients can say that they’re sorry to be leaving the neighborhood and talk about what they loved most about the house. Then, they can ask their contacts to pass the word about their house being for sale. Of course, the email will include a link to the beautiful web page that you’ve created to showcase it’s best benefits and features.
By writing the email for them, you can assure that it gets done, that the links are correct, and that they don’t give away any information that would hurt their bargaining position.
You can also provide them with a custom signature to automatically attach to all their outgoing email: “Ask my agent about my home for sale” with a link to the home’s page on your site.
Engage & enlist the neighbors via your open house…
If you plan to hold an open house, you can involve the neighbors in your marketing by hand-delivering a personal invitation to come early.
That will give you the opportunity to spend time with them – and will make them feel special to boot.
Provide them with handouts with links to the house on line – or QR codes if they’ve caught on in your community. If they think they have friends or relatives who would be interested, be generous with extra copies they can pass around.
Posted: May 5th, 2011 under marketing homes, real estate marketing, real estate sales, selling homes.