Thoughts on Marketing…

Today’s post is from master copywriter, Bob Bly – re-posted here with his permission. If you’ve been afraid to tell your clients too much for fear that as a result of your free information, they won’t need you, then read on and see what Bob has to say. I agree with him wholeheartedly. Now… Here’s [...]

Over the past few weeks, a self-proclaimed marketing expert has been filling my in-box with goofy letters. He wants me (and everyone else on his list) to promote his books and to invest in his new marketing company. He says he’s an expert marketer. But I have good reason to doubt that. The copy he [...]

Video is the wave of the future – I know, because “everyone” says so. But guess what? It’s not the be-all and end-all that some proclaim. Why? Because people like me will never see it, never hear it. We’re that bunch who live away from the cities – away from easy access to high speed [...]

Today’s email brought a link to a program that looked interesting, so I clicked. And just as soon as the page loaded, it started talking. It wasn’t just an introduction, either. It was a 15 minute video. I didn’t want to take the time right then to watch a video, so thought I could “turn [...]

Fannie Mae is offering incentives for homebuyers to choose their repossessed homes over any others. They’re giving a $3,500 credit toward closing costs. AND, they’re offering a $1,200 bonus to qualified buyers agents who sell those homes. What do you think of that practice? Didn’t the taxpayers just bail out Fannie Mae? I suppose you [...]

In today’s economy, it’s easy to look around and say that things are bad. Too many people are unemployed. Too many people can’t get loans to buy a home. Prices are in the basement. And while some agents are doing well in spite of this, many others are struggling. What is the difference between them? [...]

This morning’s email brought a thoughtful message from Chris Marlowe about new clients / customers who simply vanish. It’s geared toward copywriters, but can apply to almost any business that sells products or services. I HAVE had this happen to me as a copywriter – just once. A real estate agent in California wanted copy [...]

How many times have you heard someone say that? Usually, it’s when they’ve been complaining about lack of business and someone is throwing out suggestions for improvement.  In most cases, the person doing the suggesting is someone who has gotten results with whatever marketing tactic they’re suggesting. Now I realize there ARE some ideas that [...]

This afternoon my son sent me a link to a good article about finding who your customers are and writing specifically to them. I enjoyed it, right down to the next to last paragraph, when the writer threw in my least favorite four-letter word. For me, that pretty much destroyed the message. Or at least [...]

Wow… I just came from a visit to Real Estate Marbles, where I listened to a short video with a tip every real estate agent should hear. It was all about partnering to do an informational video – with the person in your town who knows more homeowners than anyone but the tax collector. Who [...]