Everything You Do Online is Marketing
Have you read the article about Anthony Weiner – and the big controversy over him sending photos of himself to young women?
The comments after the article are what’s really interesting.
Some say he should not be judged for anything he did in private. What they’re forgetting is that NOTHING in cyberspace is private. Even a personal email between two friends could go public with a simple click.
So if nothing else, Mr. Weiner exhibited poor judgment. I personally agree with the commenter who pointed out that what he did also exhibited a lack of character – and I found it disturbing that so many didn’t feel that “character” was a trait we need to look for in an elected official. I disagree.
The bottom line… By sending these photos, Mr. Weiner sent a message to the people who might (or might not) vote for him. He told them what kind of a person he is – the values he holds – and how he likes to spend his free time. And when he tried to blame someone else for it, he told them even more.
Letting your would-be “customers” know those things about you is a huge part of marketing today. That’s why personal bios are important, and why blogs, blog comments, tweets, and Facebook entries are important.
Everything you do online is public – and people will use it to decide whether or not they want to do business with you.