Thoughts on Real Estate Marketing…

You should – especially if it isn’t bringing you as much business as you’d like. So go there today. Read it as if it wasn’t yours, and see if it’s giving your visitors a reason to stay and explore – or a reason to choose you and your product or service over all others. I [...]

You might think that since you’ll be away from home, you don’t need your cards. But you do. This is a very small world, and you never know when you’ll meet someone who is either a resident of your community, or plans to relocate there soon. You might also think that since you’re on vacation, [...]

Back in August 2010 a Georgia-based asset management / loan servicing company called Ocwen Financial instituted a new loan modification program. Now the results are in – and it has turned out to be a win-win situation for both homeowners and investors. Here’s how it works: The loan is modified to 95% of it’s current [...]

Years ago I attended a Realtor’s convention where one of the booth themes was “Don’t be a Secret Agent.” The whole idea was that when you’re in sales you’d better let everyone in your sphere of influence (and beyond) know, or they’ll use someone else and you’ll have hurt feelings and an empty bank account. [...]

You don’t see case studies widely used in real estate marketing, or in any other small business but why not? Wouldn’t case studies lend more credibility than short testimonials? We know testimonials work in every service business. But we also know that they are not always believed. It’s too easy to write a testimonial and [...]

Most of us do want comments on our blogs – and we wish that people who read our posts would take a minute to jot a note. It’s just nice to know that someone is there – that you’re not merely keeping some kind of private online journal! So…because I appreciate comments, I try to [...]

If you hope that your prospective customer or donor will reply via postal mail, you might do well to enclose a reply envelope in your mailing. That’s a good idea, because it saves your prospect from having to find an envelope and address it.  BUT the envelope alone is not good enough! In addition, be [...]

The economy stinks and people all over are out of work. But I met two young men today who are taking matters into their own hands. They came to the house to introduce themselves and deliver a flier. These strong young men were looking for junk. Yep, scrap metal, car bodies, old refrigerators, etc. They [...]

Attend meetings of the Planning & Zoning Commission and the City Council. Here’s why it will help: First, being there and hearing what’s going on will give you an inside track on what’s happening or about to happen in your community. You really will be more of an expert.  Then, when you relate what you’ve [...]

I had never heard of it until this morning – and now I’ve just spent 4 hours fooling with it! Darn new technology anyway. Tammy Emineth is a SEO expert who blogs on Active Rain, and this morning she was explaining  Google +1 – It’s Google’s answer to Facebook’s “like.” If you’re interested, I suggest [...]