Archive for July 21st, 2011
Use Case Studies in Marketing – Stand Out From the Crowd
You don’t see case studies widely used in real estate marketing, or in any other small business but why not? Wouldn’t case studies lend more credibility than short testimonials? We know testimonials work in every service business. But we also know that they are not always believed. It’s too easy to write a testimonial and [...]
Posted: July 21st, 2011 under marketing, self-promotion.
Tags: case studies, copywriter, copywriting, marketing, self-promotion
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